Believe Charity Drive started with the release of Justin's Christmas album Under the Mistletoe (November 1, 2011). Portions of the proceeds will went to charity. This supported seven charitable organizations, the Make-A-Wish Foundation, Pencils of Promise, Musicians on Call, Project Medishare for Haiti, City of Hope, the Boys & Girls Clubs of America and the Grammy Foundation. You could donate starting from $1.
The name of the Charity Drive comes from the Believe studio album that was planned a year later.