Pencils of Promise focuses on building schools and sustainable education programs. By forming long-lasting, collaborative relationships with communities, they increase access to quality education and positively impact students and parents in high-need communities throughout Laos, Nicaragua, and Guatemala.
It is one of Justin Bieber's favorite charities. Justin supports Pencils of Promise, a charity founded by Adam Braun, the younger brother of Scooter Braun. Justin became manager for the organization's campaign in Guatemala. He currently serves as a celebrity spokesman for the organization by running ads for the charity and its campaign "Schools4All." He promises to visit schools that donate the most funds to the organization. He takes part in the charity's fund-raising galas and donates parts of the proceeds from his concerts and line of fragrances "Someday," and various merchandising to the charity. $1 from each world tour ticket goes to Pencils of Promise.