Scooter Braun Is a Hungarian-American manager of Justin Bieber and representative/spokesmen for him at particular times. He owns to record labels, Raymond-Braun Media Group (RBMG) and Schoolboy Records. Scooter also manages artists such as Asher Roth, Cody Simpson, Carly Rae Jepsen (with Bieber) and PSY. He has worked with artists such as Eminem, Britney Spears, and Ludacris. He helped writing the songs "Maria" and "Purpose".
Late one night in 2007 Scooter was watching videos on YouTube. His friend Akon had emailed him a couple of links to a performer he was hoping to help promote in the music industry. While watching the videos Akon had recommended, Scooter noticed the link for a little blonde kid singing Aretha Franklin's classic R&B hit, "Respect." A thumbnail image of the image of the video had appeared of the right-hand side of the computer screen where YouTube suggests clips it thinks viewers might be interested in based on what they're watching at the time.
He watched a few more videos, becoming increasingly impressed with Justin's performance and obvious raw talent. Finally, Scooter clicked on the link for Justin singing Ne-Yo's "So Sick." Scooter canceled all of his appointments for the next morning and began trying to track Justin down in Canada. He called the Stratford school board and a great-aunt that Justin had never even met, and eventually made contact with another aunt, who passed his phone message along to Pattie.
Pattie decided to phone Scooter back from a blocked number (so he couldn't call back), essentially just to get rid of him. Pattie stayed on the phone with Scooter for two hours. Then she accepted his offer.
- Justin called Scooter one day at 4:30am to tell him that 'swaggie' is now 'swaggy'.