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Think It Up is an American national education initiative of Entertainment Industry Foundation that was launched on September 11, 2015, with all the four major network television channels in the United States, ABC, CBS, NBC and Fox for a joint star-studded one-hour broadcast. The initiative is a movement to support and inspire US's public school students.

Justin performed "What Do You Mean?" during the Think It Up education initiative telecast for teachers and students, hosted by Entertainment Industry Foundation at Barker Hangar on September 11, 2015 in Santa Monica, California.

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